The world’s only global job board for disabled people, Evenbreak, aired its first TV commercial this week.
Evenbreak is a social enterprise run by disabled people for disabled people. The job board brings disabled candidates together with inclusive employers and introduces employers to premium candidates who enable them to create a representative workforce.
Featuring members of the Evenbreak team as candidates, the film demonstrates the challenges faced by disabled people applying for work, travelling and attending interviews, revealing the experiences of Mahomed Khatri who is blind, Rele Laguda a wheelchair user who has a spinal injury caused by a car accident and Rachael Salt who is deafened.
The commercial aired for the first time during the Rosie Jones’ documentary on Channel 4 that explored ableism trolling.
The actors used in the ad are all Evenbreak employees, disabled people themselves, adding further authenticity to the message. The advert also featured British Sign Language (BSL) and subtitles.
Jane Hatton, Founder of Evenbreak, said: “We have been working since 2011 to readdress the employment opportunities for disabled people, who are much more likely to be out of work than non-disabled people. The truth is because of their lived experience, disabled people are highly skilled project managers and problem solvers, as getting from A to B can be a challenge in itself.
“We wanted to create an awareness campaign that demonstrated how challenging the recruitment process can be, but also highlight how we can support disabled people to introduce them to inclusive employers as the premium candidates they are.”
